Many doctors and executives, currently, realize the potential of healthcare branding. Having said that, one notable aspect about branding is that is quite a misunderstood concept. Brand is not just that logo of yours or for that matter your brand identity package. In fact, your brand is basically the grand total of all experience the patient has with your hospital, practice or healthcare organization. This encompasses everything from signage, the person handling the phone queries, to the quality and superiority of customer care and patient experience, all.
To put it succinctly, it pertains to your organization’s persona, presence, reputation, goals, targets, skills, philosophy and style. The patients visiting you premises form opinion of your organization after judging and analyzing you on all these things. At Donmind, we assist you in owning a good perception… and then mold it into a complete and unique brand.
We ensure success through our branding services. The way you convey your branding message is a vital part of marketing. In fact, the marketing is an important factor in making you unique and significant to your target audience. Your message of novelty is conveyed through your logo, brochure, videos and all the aspects of your plan.
Actually, who are these people or organizations? How do you attract their attention and resolve the issues? How to direct their response? What they want to hear from you? To know? How to effectively project your brand for maximum appeal, awareness and influence? These questions should be given due consideration.
The answers to these vary from person to person. And this where our job begins.
Donmind offers total branding solutions which look into every aspect of your message to involve the audience and get response. Our marketing talents have immense experience in developing powerful branding tools, such as unique logos, brochures, and persuasive videos. For the entire planning process, we create something that is incredible and exclusive.
Healthcare Advertising to Convince Patients, Generate Revenues and Create Brands
Our medical advertising agency mixes art and science in right proportion to give you good results.
Our medical advertising agency has a sole objective: give you the outcome you desire the most.
For ensuring success, we take ideal steps to develop and slot a perfect healthcare advertising. Our wealth of experience acquired over the years has given us the expertise in utilizing the full potential of advertising to generate maximum patients for hospitals, doctors and other healthcare organizations.
This is a very important aspect. Our talented bunch of strategists, client success managers, writers, designers, developers and production teams have developed effective advertising campaigns over the years. Hence, we know the appropriate media for your solution, including television, radio, newspaper, magazines, billboards and more. Apart from offering a good return-on-investment, the advertising we do for you will be cherished by you forever.
Similar to many agencies, we take immense pride for the creative awards we got. However, our hearts swell with greater pride for our proven track record of giving tangible and desired results for our clients. Many agencies are good with catchy words and phrases, however, you require appropriate talent, experience and a tried and tested methodology to convince people to take action. This is the most fruitful and thrilling aspect of our job.
Your ads need to run where? When? The frequency? The reason? The inappropriate media outlet can fail even the immense creativity. That is why our media buying department becomes crucial.
Having exposure over 190 of the top 210 DMA markets, our media buyers know exactly about your local media options. They know all the intricacies and nuances associated with planning and negotiating media which are based on crucial data such as market research, demographics and cost per thousand (CPM). This apart, our straight approach to responses facilitates phone and web inquiries more frequently and efficiently than you can imagine.
Deviating from the norm of majority of healthcare advertising agencies, we don’t mind revealing the results of our campaigns. To be precise, we insist on the same. We employ phone tracking numbers, and web analytics to monitor the progress of your medical advertising. We, relentlessly, track, test and optimize your campaign to increase effectiveness and cut your cost per lead.
Healthcare advertising can be very effective and powerful… if done properly. At Donmind, we have formed a team of experienced ad professionals to smoothly take your brand and message to prospective patients and highlight your skill matrix.
Healthcare or hospital marketing practice can be puzzling — even hurting, if you don’t approach it with the right information, tactics, and supervision. By understanding about blunders others have made and the lessons they’ve absorbed. You can enlarge your marketing efficiency and take a shortcut to victory… exclusive of learning the tough way.
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