A potent otolaryngology marketing and advertising strategy can easily make your specialty’s diverse capabilities quite visible.
By Marketing and advertising ENT services properly you can reap a lot of rewards. As a matter of fact, the ENT services have more avenues when it comes to promotions — and myriad opportunities to enhance revenue — than other specialties. Few common vistas are:
You know what you want to achieve, but you might be in dark about how to go about. It might not be wrong to say that similar to other otolaryngologists we’ve been associated with in the past, you are extremely dedicated towards your profession but the results have eluded you. This implies that you are yet to reconcile to current ENT marketing practices. As the healthcare industry evolves, marketing techniques also change. This is where we come into the picture. We have the ability to understand your goals and give a clear-cut vision to your marketing mission, which is result-oriented and data-driven.
Look into every aspect of your practice. The services you offer, the colour used on website, the characteristic attributes of your doctors — everything. All these contribute to your brand. It can be bit tough for you to market your brand to your prospective patients and referring physicians in an effective manner. Websites, brochures, advertisements and other promotional materials we develop have many USP’s such as:
To manage these challenging components a team of dedicated specialists is a must. It’s akin to ENT practice groups. You get people for various services of yours such as “allergy guy” and “hearing girl”. Their talents augment the capability of the practice in entirety. Donmind has artists, paid-search specialists, writers, web developers and many others who all will combine their skills to deliver a coherent and a balanced ENT marketing plan, which is bound to attract many patients.
In case of specialists, we have an entire wing in our agency to focus on teaching your staff how to deal with patients and referring doctors. Our seasoned director of training will come to your office to teach telephonic and direct interaction strategies. This apart, we’ll also train your physician liaison. If you don’t have one then we’ll help you select one. Physician liaison has to have the ability to clearly convey the culture and ethos of your organization to referring physicians. Similar to your brand, it’s quite convenient to find the great aspects of your practice, but it’s tough to convey them in a precise way and within a limited time span.
For over two decades, we were into developing ENT practices and we’ve observed that success happens only if your marketing strategy is calculated and organised. Goals must be specific, clear and attainable. Our experts will help you articulate and implement your short- and long-term goals in a systematic way, keeping in mind the objectives of your practice.
ENT/ Otolaryngology practice marketing can be challenging if your method is unsound and without right tools and procedures. While going through the irrationalities of others, you can increase your marketing effectiveness and script success. Learn how to keep these “12 Deadly Drawback of ENT/ Otolaryngology Marketing. “at bay. Also, join our 6,000 subscribers DONMIND Insight Newsletter for free